Discover Our Market Research Services

Whether your objective is product development, pricing, segmentation, or positioning, we’ve got a market research methodology, along with a flexible approach, to meet your needs

Conjoint Analysis/Discrete Choice

Conjoint analysis is a powerful tool used to understand the value the market places on the different components of a product or service. A conjoint study results in a market model used to strategize future scenarios for a company’s products versus other products in its portfolio or versus the competition. Conjoint is often used for pricing, product and feature development, and portfolio strategy. Academicians use discrete choice to understand decision making and its economic impact in order to guide government policy and improve health outcomes.

Market Segmentation

Market segmentation is a means of grouping similar sets of decision makers based on similar needs, attitudes, or preferences rather than predetermined characteristics, such as demographics or behaviors. By understanding the composition and size of the various segments, we gain insights on the pathway to developing targeted product, operations, and communications strategies.

MaxDiff

MaxDiff is a versatile methodology that determines what is most important to a particular market or audience. This approach can be used to understand the most relevant decision making factors, product features, benefits, marketing messages, menu items, or packaging options. MaxDiff is often used in combination with other techniques, such as segmentation, to develop targeted strategies that meet market needs.

Our Middle Name
is Flexibility

Whatever your research needs, we’ve got a solution

We don’t have just one way of working with clients. Need a full service study, from study design and questionnaire writing through analysis and reporting? We can do that. Need conjoint analysis/discrete choice or MaxDiff design and programming services? We can do that. Need some combination, such as adding fieldwork to our programming services? We can do that, too. We pride ourselves in our flexible solutions to your research needs.

Some examples of our approaches include:

  • Partnering with end user clients on full service studies

  • Designing and programming conjoint analysis/discrete choice and MaxDiff exercises for market research firms, consulting firms, panels, and academic clients

  • Advising various clients on the conjoint analysis methodology