We live and breathe conjoint analysis and other advanced quantitative research techniques

You could say conjoint analysis and discrete choice are in our DNA. Our team is made up of experts in conjoint analysis going back to some of its earliest days, when conjoint was first being used to solve business problems. Conjoint analysis and discrete choice have since evolved into a family of techniques, and we’ve kept up with the times. We use our expertise to design a custom study for you that aligns with your market structure and best meets your business objectives.

Of course, conjoint analysis isn’t the right methodology for every study. We guide you towards a recommended approach based on the highest priority business decisions you face. Some of our other most utilized methodologies include segmentation and MaxDiff.